Privacy Policy

Privacy Policy Southport Motor Company is committed to protecting your personal information and respecting your privacy. This policy explains what information we collect, how we use and share it, how long we keep it, and the rights you have under UK data protection law.

Who we are Southport Motor Company is the controller of the personal information described in this policy. You can contact us at: Address: Rear of 148 Cambridge Road, Southport, Merseyside, PR9 7LW Email: southportmotorcompany@gmail.com Website: https://www.southportmotorcompany.co.uk
Information we collect Information you provide to us. When you make an enquiry, request vehicle or finance information, buy a vehicle or service, complete a form, or contact us by phone, email or otherwise, you may provide your name, contact details, address, date of birth, employment details, address history, financial information and details of your enquiry or purchase. We collect payment information where needed to process a transaction. We may also receive information you provide in a review, survey, promotion or complaint. Information collected when you use our website. This may include your IP address, browser and device information, operating system, pages viewed, searches, visit times, referring pages, interactions with the site and technical errors. Cookies and similar technologies may also collect information as explained in our Cookie Policy. Information from other sources. Where relevant to your enquiry or transaction, we may receive information from finance brokers and lenders, credit reference agencies, payment providers, vehicle advertising platforms, analytics providers and other business partners. We may combine this with information you give us or information collected through our website. Some information is necessary to respond to your enquiry, process a purchase or finance application, or meet a legal requirement. If you do not provide it, we may be unable to provide the requested service. We will tell you when particular information is required.
How and why we use your information We use personal information for the following purposes and, where applicable, rely on these lawful bases under the UK GDPR: Purpose Lawful basis Responding to enquiries, arranging a viewing, supplying a vehicle or service, taking payment and managing an order Taking steps at your request before entering into a contract, or performing a contract Processing a finance enquiry and sharing the information needed with a finance broker, lender or credit reference agency Taking steps at your request before entering into a contract; other lawful bases may apply to particular checks and will be explained when you apply Keeping records required for tax, accounting, consumer protection and other legal duties Compliance with a legal obligation Operating, maintaining and protecting our website and systems; handling queries, complaints and fraud prevention; and improving our services Our legitimate interests in running a secure and effective business and providing customer support, where those interests are not overridden by your rights Measuring website performance and using optional analytics or advertising technologies Consent where required, as explained in our Cookie Policy Sending marketing by email or text Consent where required, or the applicable existing-customer exemption where its conditions are met; you can opt out at any time

We may also use your information to notify you of material changes to a service you use and to establish, exercise or defend legal claims where necessary. We do not sell your personal information. We will not share it with another organisation so that it can send you its own marketing unless you have agreed to that sharing. 4. Marketing choices We may tell you about vehicles or services similar to those you have bought or enquired about, where the law allows us to do so. Where consent is required for email or text marketing, we will ask for it. You can opt out at any time by following the instructions in a marketing message or contacting us at southportmotorcompany@gmail.com. Opting out of marketing will not affect service messages relating to an enquiry or purchase. 5. Cookies Our website uses cookies and similar technologies to operate the site and, where enabled, to understand how it is used and support advertising. For details of the technologies used and how to manage your choices, please see our Cookie Policy. We will request consent for non-essential cookies where required. 6. Who we share information with Where necessary for the purposes described above, we may share relevant information with:

Finance brokers, lenders and credit reference agencies when you request finance or a credit assessment.
Payment processors, delivery providers and other suppliers involved in fulfilling an order or service.
Website hosting, customer communication, advertising, analytics and IT service providers that support our business.
Professional advisers, insurers, regulators, law enforcement bodies or other parties where disclosure is required by law or needed to protect our rights or prevent fraud.
A prospective buyer or seller if the business or its assets are transferred, subject to appropriate confidentiality and data protection arrangements. Where a supplier processes information for us, we require it to handle that information appropriately. We only share information needed for the relevant purpose.

International transfers and security Some service providers may process personal information outside the UK. Where a transfer is subject to UK international transfer rules, we will use an applicable adequacy arrangement, appropriate safeguards, or another lawful route. You can contact us for further information about safeguards relevant to your information. We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss or misuse. Internet transmissions cannot be guaranteed to be completely secure, so please take care when sending information online. If we provide you with account credentials, keep them confidential.
How long we keep your information We keep personal information only for as long as needed for the purposes for which it was collected, including any legal, accounting or reporting requirements. As a general guide, we retain records relating to vehicle or service purchases and finance transactions for seven years, and records of enquiries that do not result in a transaction for six months, unless a longer period is necessary or required by law. Marketing information is kept while we have a valid reason to use it and until you opt out or withdraw consent, subject to keeping a limited record of your preference so we can respect it. We review our records and securely delete or archive information when it is no longer needed.
Your rights Depending on the circumstances, you may have the right to:

Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to erase information or restrict how we use it.
Object to processing based on legitimate interests, and object at any time to direct marketing.
Receive certain information you provided to us in a portable format.
Withdraw consent at any time where we rely on consent, without affecting processing already carried out.
Challenge a decision based solely on automated processing that has a legal or similarly significant effect on you, where this right applies. To exercise a right, email southportmotorcompany@gmail.com or write to the address above. We may need to verify your identity. We usually respond without charge, although the law permits a reasonable fee or refusal in limited cases, such as manifestly unfounded or excessive requests.

Other websites Our website may contain links to third-party websites. Their privacy practices are governed by their own policies, which you should read before providing information to them.
Changes to this policy We may update this policy from time to time. The latest version will be published on this page. Where appropriate, we will also notify you of significant changes.
Questions and complaints For questions, requests or complaints about how we handle your personal information, contact southportmotorcompany@gmail.com or write to Rear of 148 Cambridge Road, Southport, Merseyside, PR9 7LW. We will review your concern and respond. You can also complain to the Information Commissioner's Office (ICO) at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.